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Top 7 local SEO strategies for roofing contractors.

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In this current digital era, having a robust online presence is vital for roofing businesses to expand their customer base and grow their business. A strong Local SEO strategy can significantly enhance a company’s online visibility and attract potential local customers seeking roofing services in their vicinity.

What is Local SEO For Roofing Contractors?

Local SEO is the practice of optimizing a website in order to increase traffic, leads and brand awareness from local search. Local SEO is especially important for roofing contractors, as they need to attract customers who are looking for their services in their specific geographic areas. In this article, we will share the top 7 local SEO strategies for roofing contractors that can help them rank higher on Google and generate more business.

Are you a roofing contractor looking to improve your online presence? Check out our comprehensive guide on technical SEO for roofing companies to optimize your website for better search engine rankings.

Claim and Optimize your Google My Business profile

One of the most essential local SEO strategies for roofing contractors is to claim and optimize your Google My Business (GMB) profile. Your GMB profile is the listing that appears on Google Maps and in the local pack results when someone searches for your business name or keywords related to your services. A well-optimized roofing GMB profile can help you stand out from your competitors and attract more local customers.

To optimize your GMB profile, you should start by claiming your profile if you haven’t already done so. Once you’ve claimed your profile, you should ensure that all of your business information, such as your name, address, phone number, website, hours of operation, services offered, photos, reviews, and more, is accurate and consistent across all platforms. You should also verify your profile and keep it updated regularly with new posts, offers, events, and Q&A.

Create local landing pages

Another important local SEO strategy for roofing contractors is to create local landing pages for each of your target service areas. Local landing pages are web pages that are tailored to a specific city or neighborhood where you offer your roofing services. By creating relevant, location-specific content, you can improve your chances of showing up in local search results and attract more local customers.

To create effective local landing pages, you should start by researching your target service areas and identifying the keywords and phrases that your potential customers are using to find roofing services in those areas. You should then use those keywords and phrases in your title tags, meta descriptions, headings, body text, and image alt tags. Additionally, you should showcase your previous projects, testimonials, and awards in each location to demonstrate your authority and trustworthiness.

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Build NAP citations

NAP citations are mentions of your business information on other websites and directories, such as Yelp, Angi, HomeAdvisor, BBB, and more. NAP citations help Google verify your business location and credibility and improve your local SEO ranking. Building NAP citations can also help you get more exposure and attract more local customers.

To build NAP citations effectively, you should make sure that your business information is accurate and consistent across all platforms. You should also look for niche-specific and local directories where you can list your business and get more exposure. It’s important to keep in mind that quality is more important than quantity when it comes to NAP citations. Focus on building citations on high-quality, authoritative websites and directories.

Generate reviews and ratings

Reviews and ratings are another crucial factor that influences your local SEO ranking and reputation. Positive reviews and ratings show Google and potential customers how satisfied your previous clients were with your roofing services. They also provide social proof and word-of-mouth referrals that can boost your conversions and attract more local customers.

To generate more reviews and ratings for your roofing business, you should ask your customers for feedback after completing a project. You should also make it easy for them to leave a review by providing them with a link to your GMB profile or other platforms where you want them to review you. It’s also important to respond to reviews politely and professionally and address any negative feedback promptly.

Optimize your website for mobile devices

More than half of all web traffic comes from mobile devices, which means that your website needs to be optimized for mobile users if you want to rank well on local search. A mobile-friendly website is one that loads fast, has a responsive design that adapts to different screen sizes, has easy-to-read text and clear navigation buttons, has clickable phone numbers and email addresses, and has a secure HTTPS connection. A mobile-friendly website not only improves your user experience and engagement but also signals to Google that your website is relevant and trustworthy.

Use schema markup

Schema markup is a type of code that you can add to your website to help Google understand what your content is about and provide more information to users in the search results. By using schema markup, you can enhance your website’s appearance on Google by adding rich snippets such as star ratings, prices, availability, FAQs, images, videos, and more. Additionally, schema markup can help you rank for voice search queries by providing concise answers to common questions that users may ask their smart devices.

To use schema markup effectively for your roofing business, you should use the appropriate types and properties that describe your business and services. For example, you can use the “RoofingContractor” type to describe your business, and “Service” types to describe your roofing services, such as “RoofRepair,” “RoofInstallation,” “RoofInspection,” etc. You can also add properties such as “priceRange,” “serviceArea,” “serviceLocation,” “serviceType,” and more, to provide more context and details to Google and users.

Create engaging content

Content is still king when it comes to SEO, and creating engaging content is one of the best ways to attract and retain customers for your roofing business. Engaging content is content that provides value to your audience by educating them about your industry, answering their questions, solving their problems, or entertaining them with stories or humor.

Engaging content can also help you establish your authority and credibility in your field and build trust and loyalty with your customers. To create engaging content for your roofing business, you should research your target audience and their needs and interests, use relevant keywords and topics, use different formats such as blog posts, videos, podcasts, infographics, etc., and promote your content on social media and other channels.

Utilize Keyword Research

Conducting keyword research is crucial in including relevant local keywords in your website and online directories. Keyword research helps search engines understand what your business is about, making it easier for potential customers to find you. Keep up with the latest trends and make updates to your website and local online directories accordingly. Using relevant keywords in your website’s content and meta descriptions can help improve your website’s visibility in local search results.

Optimize Your Website’s Content

Including relevant roofing keywords in your website’s headings, meta descriptions, and page titles can help improve your website’s visibility in search results. Additionally, including your city and state in your content can help search engines understand your location and match your website with local searches. Updating your website’s content regularly with fresh and relevant information can also help improve your website’s search engine rankings.


Local search engine optimization (SEO) is a highly effective strategy that can help your roofing business expand its customer base and connect with more people in your area who need your services. If you implement the top seven local SEO tactics for roofing contractors that we have outlined in this article, you can significantly enhance your online presence and standing, which can drive more sales and leads to your roofing business.

If you require assistance with executing these methods or any other aspect of your digital marketing, don’t hesitate to contact us. Our team comprises seasoned and knowledgeable roofing digital marketing experts who can assist you in achieving your business objectives.