At Ocubedigital, we have a proven and comprehensive seo process that we follow for every roofing client we work with. Our seo process consists of the following steps:
Step 1: Keyword Research
The initial step of our SEO process is to perform keyword research. This process involves identifying the most suitable keywords for your roofing business by taking into account your location, services, and target audience. Keywords are the words and phrases that prospective customers use when searching for roofing services online. By optimizing your website for relevant keywords, you can increase your visibility and relevance for potential clients.
To conduct keyword research for your roofing business, we use a variety of tools and methods. We analyze your website, your competitors’ websites, and industry trends to identify the most appropriate and profitable keywords for your roofing business. We also look for keyword gaps and opportunities that you can leverage to outperform your competitors.
We provide you with a comprehensive list of keywords that we recommend for your roofing business, including their search volume, competition level, and difficulty score. Furthermore, we assist you in selecting the most suitable keywords for each page of your website, based on the search intent and expectations of your potential clients.
Step 2: Website Optimization
The next step in our SEO process is website optimization. This crucial process involves improving your website’s performance, usability, and content for the selected keywords. Website optimization is critical for SEO because it enhances your website’s ranking in search results, as well as its user experience and conversion rate.
To optimize your website for the chosen keywords, we focus on every aspect of your website, including:
- Site speed: We optimize your images, videos, code, and other elements to ensure your website loads quickly on all devices and browsers.
- Site structure: We create a clear and logical structure with easy navigation and internal linking, making it simple for users to find what they are looking for.
- Site security: We safeguard your website from hackers and malware by installing an SSL certificate and other security measures.
- Mobile-friendliness: We design your website to be responsive and adaptable to different screen sizes and devices, making it user-friendly on mobile devices.
- Content creation: We develop engaging and informative content that showcases your expertise and value proposition, encouraging visitors to take action. We optimize every element of your content, including titles, headings, meta tags, images, videos, and more, for the selected keywords.
- Content marketing: We also help you create and distribute valuable content for your target audience on other platforms such as blogs, social media, and email newsletters. By doing so, we drive more traffic to your website and establish your business as an authority in your industry.
Overall, our website optimization services are tailored to enhance every aspect of your website to help you achieve higher rankings in search results, boost user experience, and increase conversion rates.
Step 3: Link Building
The third step in our SEO process is link building. It involves the process of acquiring backlinks from other websites that link back to your website. Link building is crucial for SEO because it enhances your website’s authority and credibility in the eyes of search engines and users.
We employ various techniques and methods to build high-quality and relevant backlinks from authoritative and trustworthy websites in your niche. Our link building strategies include:
- Guest posting: We write and publish guest posts on reputable websites in your niche that include links back to your website.
- Directory submission: We submit your website to relevant online directories that list roofing businesses in your area.
- Local citation: We optimize local listings for your business on platforms like Google My Business, Yelp, Bing Places, etc., including your name, address, phone number, website, and other details.
- Social media: We create and manage your social media profiles on platforms like Facebook, Twitter, Instagram, etc. and share your content and website links with your followers and potential customers.
- Testimonials and reviews: We help you acquire positive testimonials and reviews from satisfied customers on your website and other platforms, and link them to your website.
- Influencer outreach: We reach out to influencers and bloggers in your niche who have a large and engaged audience, asking them to mention or link to your website in their content.
We also continuously monitor and remove any bad or spammy links that could harm your website’s reputation or performance. Our link building services are aimed at developing a robust backlink profile that enhances your website’s ranking, increases visibility, and attracts more organic traffic to your website.
Step 4: Reporting and Analysis
Our SEO process concludes with reporting and analysis, which is critical to evaluating the effectiveness of your campaign and making necessary improvements. Our team provides regular reports and insights on the following metrics:
- Traffic: We track the number of visitors to your website from organic search results and other sources.
- Ranking: We monitor your website’s position and keywords in search results for various search engines and locations.
- Conversions: We measure the number of visitors who take the desired action on your website, such as filling out a form, calling, or requesting a quote.
- ROI: We determine the return on investment of your SEO campaign by comparing the cost of our services with the revenue generated from SEO leads and sales.
We analyze this data and provide feedback to improve your SEO strategy. By partnering with our team, you can expect to see significant improvements in your online visibility, reputation, and revenue.