When hiring an SEO specialist or company, they will focus on link building to improve your website’s search engine ranking. This involves getting authoritative and relevant websites to link back to your site, which signals to search engines that your site is trustworthy. However, internal linking, which is hyperlinks that point to another page on your site, is also crucial for SEO. By strategically linking pages and posts within your website, you can improve your website’s user experience, increase your website’s page views, and boost your search engine rankings.
Importance of Internal Linking
- Better User Experience: Internal linking can improve user experience by guiding readers through your content and giving them a chance to learn more about related topics on your site.
- Establishing Site Architecture: Search engines need to see content on a single page and access a link structure that is crawlable to list pages in their keyword-driven index. Internal links help spiders “browse” the pathways of a site and find all of the pages it contains.
- Link Value: Internal links are good for link equity, which is the flow of links throughout your site that increases its ranking potential. The link value is divided between all the links on a page, so linking from your homepage to a new blog post will give it more link value.
- Signaling Keyword Association: Every internal link uses anchor text, which provides context to search engines and users. When anchor text has contextual relevance, it can signal to search engines that your page should rank for a certain keyword, boosting relevance.
When doing internal link building, look for pages on your site that are ranking for related topics and link them with descriptive anchor text. It’s important to balance the number of internal links with user experience and to make sure link navigation is accessible to search engines. Internal linking can transfer ranking power from one page to another and ultimately improve your search engine ranking.