One of the best ways to improve your business’ search engine rankings is to acquire backlinks from other websites. This demonstrates to search engines like Google that your website is trustworthy and valuable to visitors. Digital marketing agencies may suggest using SEO outreach or digital PR to acquire these backlinks. But what do these terms mean and which option is right for your business?
What is SEO Outreach?
SEO outreach, also known as “outreach link building for SEO,” is the process of acquiring links from other websites. There are various types of outreach, such as local SEO outreach, which focuses on obtaining backlinks from websites in the same area as your business. Outreach specialists typically come from a digital marketing background and use tools and software to identify opportunities and target the right individuals. Some strategies include searching for mentions of your brand on other websites and finding broken external links on other websites to replace with a link to your site.
What is Digital PR?
Digital PR is a subcategory of SEO outreach, in which the focus is on getting featured in online publications such as newspapers and magazines. Digital PR experts usually come from a journalistic background and have a network of contacts in the industry. Tactics include writing press releases and pitching relevant articles to trade magazines. Additionally, many newspapers and magazines may also publish your content physically, expanding your reach even further.
SEO Outreach or Digital PR: Which One Should I Use?
Both SEO outreach and digital PR use similar strategies to acquire links, such as networking, creating valuable content, and persistence. The main difference is the target audience – digital PR focuses on press publications while SEO outreach is broader. The specialists used may have slightly different skill sets, but both need to have the ability to write persuasively and identify high-quality sites. Ultimately, the best option will depend on your specific business goals and the resources available.
In conclusion, SEO outreach and digital PR are like two sides of the same coin when it comes to boosting your business’ search engine rankings. SEO outreach is like the “quiet achiever” of link building, networking behind the scenes to secure valuable backlinks that give your website the credibility it deserves. On the other hand, digital PR is the “showstopper” of the link building world, leveraging the power of the press to give your website the exposure it needs to shine. Whether you choose to play it low-key or go big and bold, the key to success is persistence, creativity, and a solid strategy. Remember, link building is a marathon, not a sprint, so keep pushing forward and watch as your website climbs the ranks to reach the top.